Topics: Innovation
Meaning and Definition ‘The definition of innovation can be defined as a process that involves multiple activities to uncover new ways to...
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Topics: Brand Values
Meaning and Definition ‘The term ‘brand values’ normally refers to those values and philosophies held by a brand which are used to...
Topics: Positioning
Meaning and Definition ‘The distinctive position created for an offering that ensures clear identification and diffraction by consumers’...
Topics: Sustainability
Meaning and Definition ‘More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and...
Topics: Marketing Communications
Meaning and Definition ‘The Marketing Communication refers to the means adopted by the companies to convey messages about the products...
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